What does a “beauty consultant” do?

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Written By JamesNavarro

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Your primary responsibility as a beauty consultant is to assist clients or customers in selecting beauty products. Beauty consultants are usually employed in retail settings. Your primary responsibilities include providing customer service to customers who need help choosing skin care products, cosmetics, and other beauty products. A beauty may demonstrate how to use or apply a product to customers. You may also be able to help customers with their questions and show them how to market a specific brand or product.

How to become a beauty consultant

Your employer’s expectations and requirements will determine the qualifications you need to be a beauty consultant. Beauty consultants need to be able to communicate effectively with customers and have a good understanding of the products they are working with. Employers expect applicants to have a minimum of a high school diploma, or a GED certificate. Many employers also offer training for those who are interested in a basic knowledge of beauty products or cosmetics. If applicants are able to perform demonstrations in the shop or offer beauty services, specialty stores might prefer those who are certified as cosmetologists or estheticians.

Example of a job description for a beauty consultant

This sample job description for Beauty Consultant will give you an idea of the qualifications employers look for when they hire for this position. Every employer is unique and will require different qualifications to hire for their Beauty Specialist position.


We are seeking a Beauty Consultant to join the customer service and sales teams. The ideal candidate has passion for skincare, makeup, hair care and keeping up with the latest product trends. Customers will be greeted by you, where they can ask questions, make suggestions, show techniques and give them makeovers in-store. Your main function is to make customers feel at ease as they browse through the various products. All of our employees are expected to present a professional, clean appearance.

All about specialty sales

The unique ability of our Beauty Consultants to make every interaction count is what makes them stand out. Our Beauty Sales team of knowledgeable and passionate consultants makes guests feel welcome and motivated to purchase. Beauty offer personalized solutions and suggestions through active selling and sampling events, making the Beauty experience enjoyable and rewarding for guests. They make it their priority to serve the guest’s needs first.

Responsibilities and Duties

  • Recommend product
  • Makeovers and consultations for skincare
  • Demonstrate makeup techniques
  • Offer samples
  • Answer customer questions
  • Assist with other tasks if needed

Qualifications and Requirements

  • GED certificate or high school diploma (preferred).
  • A license as a cosmetologist or esthetician is an added benefit
  • Retail experience
  • Keep up-to-date with the latest hair and makeup trends
  • Be knowledgeable about various brands and cosmetic products
  • Sales skills